Ideafest is Indonesia’s largest creative festival, initially held in Jakarta and then branching to Surabaya. Held over three days at Grand City Mall & Convex Surabaya from 1st – 3rd August 2025, Ideafest hosts a variety of events, including talk shows and MSME markets. While emphasizing the creative aspect, Ideafest covers a wide range of topics, including entrepreneurship, lifestyle, culture, and sustainability.
Aryenda Atma, the representative of Pable, was given the honour to share all about Pable: its background, how and why it was founded, and the impact it has had. Pable shared our journey alongside Robries, a sustainable brand focusing on plastic recycling. Robries and Pable share the same values about circularity and sustainable business, welcoming the theme of “From Trash to Cash”.
A question arose from one of the audience members: how to build a sustainable business when supporting research is still lacking? The answer was a challenge Pable had also experienced: independent research. The lack of public and government attention to textile waste prompted Aryenda Atma to delve deeper into the textile sector by benchmarking with other sustainable business brands willing to share their knowledge.
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