Brillington & Brothers –will be referred to as Brillington– is an artisan brand that focuses on the field of formal Neapolitan-style tailoring. Based in Kebayoran Baru, Jakarta, Brillington was developed since 2010 with the background of concerns about the inclusivity of formal clothing that sometimes does not accommodate the body shape and size of some people. Based on this concern, Brillington was born, offering a solution in the form of formal clothing customization –initially for men, then expanding to women’s formal clothing and many other types– that will suit various styles, sizes and body shapes. Not only formal clothing customization, Brillington has made an impression in the Indonesian artisan business fields with various other projects, including wedding attire customization, and a B2B project which connects them with Pable. Pable and Brillington agree on a slow process design scheme, in which we apply precision and accuracy in clothing production, especially if it is made personally through the skilled hands of tailors and the application of timeless design.
Delving into the story of Brillington, Pable found one interesting thing, which will eventually lead us to the values that Brillington adheres to. In a review article written in the online magazine Parisian Gentleman, it was stated that due to the scale of production, the age of the business, and the quantity of orders due to Brillington’s increasing reputation, it was sometimes difficult to get the opportunity to hire Brillington’s services (Jacomet, 2019). It takes about three to four months to complete an order for a set of clothes at Brillington, a long time considering the context of the modern lifestyle that is instant and fast. This shows several things that Pable can observe from this brand:
Appreciation of Craftsmanship
In today’s fast-paced world, craftsmanship is no longer considered as expensive and valuable as it should be. When people think that time is money, things that can be obtained quickly are more appealing. Brillington seems to be unafraid to go against the grain by ignoring this, and prioritizing the craftsmanship that comes from the hands of its craftsmen.
Traditional meets Modern
One of Brillington’s strengths is its ability to combine traditional craftsmanship with modern sensibilities. The hand-made customization and sewing process has its own unique strengths, which is the attention to detail. On the other hand, Brillington adapts its style to today’s lifestyles with adjustments here and there, such as making high armholes so that they are comfortable to wear for customers with high mobility. This “marriage” of traditional craftsmanship with modern sensibilities creates works that are functional yet beautiful.
The values above are a reflection of what Pable believes in. Pable believes that inclusivity means building a movement that goes beyond recycling—it’s about empowering collective action. Our partnership with Brillington reflects this spirit. By combining Pable’s circular innovation with Brillington’s creative community and retail network, we are creating a shared platform to raise awareness, engage consumers, and expand the application of quality materials and end products. This partnership is important because real change happens when sustainability becomes a culture, not just a concept—and we are building that culture, together.
